I use Cart66 for several reasons:
All that said, the one advantage WooCommerce has (that I see) is compatibility with a lot of Genesis ecommerce themes. You can add Cart66 to any theme, but several have support for Woo built in.
I'm using the plugin. I absolutely refuse to use Cloud, simply because I don't want to pay yet another monthly fee forever and ever, and I don't like the idea of giving up control of the checkout process. (What is it with every WP product moving to monthly pricing lately?!?) That said, I know several people who use and like the Cloud option. It seems very similar to Pro and a lot of people like being able to skirt around SSL, so I guess it's not all bad.
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