There are few ways to achieve this:
1. Most easy way is to give that tint effect to original photo and use processed photo directly on the website. This can be done in any image editing program. If you have an image and want to apply this effect - email me at iguiding AT gmail DOT com - will do it for you.
2. Using CSS opacity function. Refer http://css-tricks.com/snippets/css/transparent-background-images/ and http://nicolasgallagher.com/css-background-image-hacks/
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