I'm keen to ensure my 404 page provides a decent incentive to my visitors to stay on the site and try again. I'm pretty sure that Genesis automatically redirects to a list of archives/posts/pages - am I right?
How can I access that page on purpose?
Per default you have no chance of editing --- but you always could do add a custom "404.php" file to your child theme's root folder. You could copy the file from the "/genesis/" folder and customize.
But wait, there's a better way to do that: I've made a plugin just for this where you could place in Widgets of your liking for the 404 error page. Just install this plugin: http://wordpress.org/extend/plugins/genesis-widgetized-notfound/ --- activate it and place in some widgets and you're done.
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