April 18, 2013 at 4:40 pm #36235
I understand the landing page(s)'s foremost aim is to have your visitor act. A landing page which doesn't call to action is useless, right.
On the other hand (please note I'm new to Landing Pages and Premise), when I look at the Premise Landing Page Showcase, most of them seem to be dead ends to me if for some reason your visitor doesn't ACT right after reading the visited land pages.
I mean: most of the showcased landing pages don't have any link to get back to the sites' Home Page, they have no link at all apart from the call to action button or graphic element.
So my question is two-fold: how to get to our landing page and once there how to get out of it (while trying our best for our visitors to easily and quickly get back to our landing page? Please, see details below:
April 18, 2013 at 10:27 pm #36308
- What happens if the visitor, while interested, decides he/she doesn't want to act right after reading your landing page and decides he/she needs to think about it? There seems to be no way back, no link to Home Page and therefore the risk its that your visitor may lose track of your site since not every visitor wants (or realizes) to bookmark your Landing Page.
- On other respects, the general idea is speed: we need to make our statement ASAP and in an efficient, concise way, right. But, as far as I've seen, the showcased landing pages don't show up in the main site(s)'s Menu. So, how do we lead our visitors to the precious landing page?
Link to your landing page from the main menu and add a custom menu or footer link from your landing page back to a default page template or your home page.
Brad Dalton has written 1910 tutorials & 4000+ Code Snippets for Genesis & WordPress – Not For Hire.April 18, 2013 at 11:03 pm #36315
Landing pages are often used as part of a paid advertising campaign where visitors are led directly to the landing page rather than to your homepage. That's why they usually don't show up in the menu of the site, the visitor is not normally intended to come from the website, but from a paid link somewhere like on Google.
As to the menu not being on there, I think it's a custom for landing pages not to have links on them. People as OK with losing visitors rather than letting them take an action other than what you want them to do. But let's face it, if you don't have obvious links to other areas of your site, you're going to waste money and lose people who may have otherwise become customers (or subscribers or whatever) via a slower path than the one you wanted them to follow. It's kind of arrogant. Plus, what's stopping people from just going to the main URL by removing the rest of the address.
Tim NortonApril 20, 2013 at 7:01 pm #36629
Thanks for your replies (sorry for the delayed answer, I didn't realized I hadn't subscribed to the thread).
What I'm trying to sell are not T-shirts, it's a service which most of the people won't buy. On other respects, it requires reflexion from the customer, this is certainly not something you decide upon in 10 minutes after reading a (supposedly) convincing landing page. Potential customers are, in my case, necessarily scarce and they'll need to come back to my page, at least a couple of times, so that they have time to consider whether they embark or not. I therefore think it might be wise to do as @braddalton suggested.
But, in case I'm wrong, I prefer to check with you again by trying to understand what you exactly mean. My landing page won't be part of a paid advertising campaign either. I'm not sure I follow what Tim wrote (seems contradictory, sorry):
if you don’t have obvious links to other areas of your site, you’re going to waste money and lose people who may have otherwise become customers (or subscribers or whatever) via a slower path than the one you wanted them to follow. It’s kind of arrogant. Plus, what’s stopping people from just going to the main URL by removing the rest of the address.
If you have time, could you please make it clear for me? Thanks again.April 26, 2013 at 11:03 am #37876
I think Tim was trying to explain the logic behind the practice of landing pages not having menus or other links. The bit you quoted needs to be considered in context of the first sentence of the paragraph. He didn't mean to direct that at YOU (podgor); he was saying, "if site owners do this..." The way I read it, he actually has the same opinion as you do about landing pages with no links.April 26, 2013 at 3:12 pm #37948
Thanks for your reply. It seems more clear now. I need to create one or two landing pages with links, yes.May 24, 2013 at 3:23 am #42419
May I comment the purpose of the landing page. You say that people need to reflect and come back later on, when they have decided or made up their minds on how to deal with you. Are you shure they will choose YOU then? Isn´t there any competition in your field? Try instead to keep in touch with all visitors by giving them a good offer.
The idea with the landing page is to directly make a connection with the visitor. If you feel they need more information than you can give them on the landing page, then it is a good idea to make PDF-file or DOC-file they can get. IF they will give you their contact information THEN you automatically bring them useful info by an email or by guiding them to a download-page. They pay for the information they need with their email address and you can keep in touch with them. Your offer on the landing page has to be closely related to the services you are giving.
If Premise have an Autoresponder system you may use it to build up a series of e-mails that you can send to those that have responded. You can then keep in touch and help the clients or advice them. Maybe a small course could be a good helper for them. Divide it up in some emails that you send with some time in between each.
MailChimp.com has such services and it can be built into Genesis.
Landing pages should be carefully seo-optimised in order to get free traffic. And they should be carefully tested to get visitors to join your list. You should not make only one landing-page but a few. All with a different twist in the text, colors, images and so on. Then make a careful follow up and delete those that do not convert (make new contacts), and fine-tune those that work well.
With well optimized landing pages and a autoresponder system you can build a cashier. With a landing page that will send away visitors you will leave the money on the table. That is the main reason for not having a navigation menu on the landing page.May 24, 2013 at 11:51 am #42506
Thank you very much indeed for your detailed explanation. It's extremely useful for somebody like me who is totally new to the landing page concept. Now I understand it thanks to you. The problem is Premise developers when selling us the product do assume we already know it... And once we've purchased it they wonder why the heck we ask so basic questions...
I'll therefore pay heed to your good advice which seems to apply even to services about which people need to reflect and come back later.
The idea with the landing page is to directly make a connection with the visitor.
I'm now with you. Thanks again.May 26, 2013 at 4:03 am #42666
Most of this I have learned by reading free emails from a guy named Perry Marshall. I have a very good book from him on AdWords advertising. I hope we would have a such guy here in Sweden. He is also good at explaining how to use autoresponders. I have followed his emails for some years now. It has been like a free training course. He is well expressed and a good writer, so I recommend you to at least join some of his short and free e-mail courses. I think they will give you a lot.
Here he explains the Maze idea built with an autoresponder which is closely related to landing pages. But don´t get trapped ;-).
8 minute video: http://www.perrymarshall.com/autoresponders/building-the-maze/
His homepage: http://www.perrymarshall.com/
Start with simple solutions and elaborate later on. When you begin to achieve results from your efforts you get the idea and you get new insights on how to develop your business.
Enjoy new insights! Even if it is a lot of struggling it also is a lot of fun when you see the outcome.May 26, 2013 at 6:06 am #42676
Thanks again CharlieL for the information and links.
I need to look into that, yes. So it's now on my ToDos list with high priority since I can't do so right now.
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