January 21, 2013 at 6:11 pm #13606
How do I link from the author name in the info section, to an author box? A good example of this is Problogger,net - when you follow the link of "darren rows", an author box appears at the top of the post.January 21, 2013 at 6:42 pm #13611January 21, 2013 at 8:40 pm #13636January 22, 2013 at 6:07 pm #13922
Is there maybe a setting I need to set? Or a plugin I need to use (although I prefer to minimize the use of plugins)January 22, 2013 at 9:02 pm #13970January 22, 2013 at 9:04 pm #13974
You are right!! I use the WordPress SEO plugin, and since I run a one author blog, I de-activated the author archives. I understand it is advisable to do this to avoid duplicate content?
Is there another way to get that author box to pop up without creating duplicate content by activating the author archives?January 22, 2013 at 9:09 pm #13976January 22, 2013 at 9:13 pm #13977
That sounds like a good idea. If it is possible, I would prefer to have my name link to something, as I personally like to be able to follow such a link when I enjoy an article and want to know a bit more about the author (so I assume others might too).
Is it possible to maybe redirect the link to my about page? Or does that require advanced coding skills (which I absolutely do not have by any stretch of the imagination!!!)January 22, 2013 at 9:17 pm #13979January 22, 2013 at 9:18 pm #13980
I have a question, and hopefully you can help:
I disabled the author archives, as I thought it would create duplicate content on my website since I am the only author. However, from clicking around on other websites, I get the impression that the author archives is a page with an author box, and a list of recent posts by that author.
Is the duplicate content relating to the fact that that page might resemble the home page of a blog, if the home page contains a list of the most recent posts, and it is a one author blog?
THe reason why I am asking is because I have the magazine theme, so my front page will not simply be a list of my most recent posts, but rather a set of featured posts by category. In which case, if my question above is correct, there is no risk of duplicate content?
Or am I completely missing the point?January 22, 2013 at 10:55 pm #13994
The risk of duplicate content arises when an archive is marked to be indexed by search engines. If your author archive (or any archive) is marked noindex (which is easy to do in WordPress SEO), you'll be fine.
Yoast talks about the chance that someone else will link to this (or any) archive if they are reachable from your site, but that's a small risk. Most people don't disable category or tag archives despite this small risk, because those archives benefit users. If having an author archive might benefit your readers, it's fine to have one as long as it's marked noindex.
January 23, 2013 at 7:02 pm #14211
@bill - thx for the explanation - I think I get it! If you don't ming me asking.... what is the risk if someone else links to an archive?January 23, 2013 at 10:21 pm #14234
Let me clarify my use of "risk". There is a small risk that someone will link to an author archive because the link to the archive is usually smaller than the link to a post and most people that go to the trouble of linking to something want to link to great content (ie, a page/post) as opposed to an archive of them. In other words, it makes more sense for someone to make a link that says "laura said this interesting thing here" (ie, a link to a post) as opposed to "here's a collection of interesting things laura said" (the author archive link). But whenever you include something that is linkable on your site, you can't control how others will link to it.
Links to author archives (or to any archive for that matter) are bad for 2 reasons. First, keep in mind that sites don't rank, pages/URL's do. Rank in part comes from links. So when someone links to an archive, they aren't linking to the content for which you are trying to rank (a page or post), so the link you get isn't as helpful as one that links to the right content. Second, links to archives are bad from a usability standpoint. Archives change as new content is added. If I look at 1 of your archives today and see a post on "blue widgets" and link to the archive because my readers want info on blue widgets, at some point there's a decent chance whatever you wrote about blue widgets moves to a new page in the archive. Visitors arrive expecting content about blue widgets, which months and years later could be on page 22 of your archive. Those visitors leave disappointed and feeling misled, that they were promised content about blue widgets and found none. We've all had the experience of clicking a link in a SERP expecting to find something and being disappointed; most of those situations are links to archives that should have been tagged noindex to begin with.
January 24, 2013 at 5:50 pm #14465
@bill - thank you so much for explaining complex things in a way I can understand! (I am really impressed by your knowledge). Since I am a one author blog, I think it is wiser to just not have a link from post info to archives (I have had situations where I followed a link only to end up on author archives and not be able to find the article I was expecting). I am also thinking it is wiser not to link to my about page, as I heard about this thing called link-juice, and I am not looking to rank on my about page.
I know you are very knowledgeable on the WordPress SEO plugin: does Yoast automatically do a nofollow for comments and about / contact pages? or is that a setting we need to set ourselves?
You also mentioned in another thread that you were writing an article on why it is good to use yoast's plugin on genesis - I'd be interested to read it so let me know when you publish it!
@brian - I followed your instructions to unlink my name in the post info - it worked, thank you!January 24, 2013 at 6:25 pm #14472
@laura - You're welcome. I wouldn't worry about linking to your about page or even link juice. Recent updates in search algorithms by Google hit sites that had artificial link approaches (e. g., always using the same keyword rich anchor text to link to something). For example, if your about page contains a unique description of you and is part of how you present your site or your business, your about page should be tagged index and should be linked to throughout your site. For example, RE agents or lawyers often have about pages that are a big part of their presentations, and that's the kind of content you want in a search index.
You may find Yoast's article on cornerstone content enlightening. In that short post, he says:
In my opinion, really important content deserves a page within your site’s structure, not a news item / post. It should be easily navigated to within a few clicks.
I'm getting close to making the site live. Every time I am about ready I get more emails to respond to. I'll at least send a tweet when I publish it, so maybe follow me on twitter.
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