I was reading Yoast’s post on how to markup Genesis 2.0 for schema. I’m just confused, would this be useful or not. From my understanding, 2.0 does this atomically? Does his tutorial offer any advantage over what 2.0 already offers? Any insight would be helpful.
Yes, HTML5 for Genesis 2.0 already embeds a significant amount of Schema mark up.
Does Yoast’s tutorial offer any advantage over what 2.0 with HTML5 already offers? That’s a really good question and I’d be interested to hear the replies. I suspect no one really knows for sure but I also expect a number of HTML5 Schema plugins to be developed soon, especially if people report increased organic traffic from Schema supported websites.
There are also other Schema customizations you can do not mentioned by Yoast. Custom microdata on the About/Services page from Ryan Meier, for example http://www.rfmeier.net/custom-microdata-with-genesis-2-0/
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