Freelance 1.0 Child Theme Released

StudioPress is happy to announce the release of the Freelance 1.0 child theme. This new WordPress theme works on the Genesis Theme Framework and can be downloaded by Pro Plus members in the support forum. All others can purchase the package here.

If you have already purchased the Genesis Theme Framework and any other child theme previously, you can simply purchase the child package by itself, otherwise you need the Freelance + Genesis Theme package.

We are also very pleased to announce that the Freelance theme is the second theme to be created by Brad Potter, who has already designed a number of themes that will be made available in the near future here.

Take it for a test drive…

Here’s a screenshot of the Freelance Child Theme:

Freelance Child Theme


  1. Hum, hum – neat, but honestly.
    All layouts are now the same… No extra features.
    Doesn’t seem to be premium anymore to me…

    • What kind of layouts/features are you looking for? Feel free to suggest and we’ll try to incorporate them into an upcoming theme.

      • Well, they still seem premium to me! Not complaining. But since you ask, is there a reason why you haven’t offered the feature of having various color schemes for a particular theme? It seems like it’s becoming common for premium themes to have a whole handful of lovely different color schemes. That would be so great to add to some of the Studiopress themes!

      • I’d like to see more Page Template options. Older themes had Product, Video, etc. Page Templates. So for example, the News Theme could have a Category, Video, etc. Page Templates. The more Page Templates the better :)


        • Gotta agree… the video feature especially was a great one. I’ve made due with the wordtube plugin till now but I did love those great specific pages.

      • I would love to see some themes that are made for selling a product.

  2. Sandy Lipten :

    Thanks for that answer, Brian! I thought there would be a reason, because so far, everything about the way you do things at Studiopress makes sense to me! I guess you mean that WP 3.0 will include a color chooser for a lot of the elements?

    But I still wonder about the possibility of the Studiopress designers creating a few no-brainer color scheme choices for individual themes, for those of us who really aren’t designers *at all* and doubt our own abilities to choose colors. It’s not that I don’t know how to change the css for the various elements; it’s that I don’t know what colors to use together!

    • Sandy, great to see you here! Scott, I agree that color choices would be a great feature. Some of your older themes had two colors (specifically, the old Streamline had both grey and blue), but the current ones come in one flavor. As Sandy said, some of us technically know HOW to change the CSS but don’t know which colors might really pop with each other and present a polished look.

      Also, is there a way to highlight the difference in child themes? Other than aesthetics, do some have built in Twitter widgets (for instance) while some don’t? On the description of each theme there is an About box that shows some info, like Tags: 2 or 3-columns, fixed-width, theme-options, threaded-comments. But almost all of them have these same tags. What truly differentiates one theme from the other? Now that the parent theme allows them all to be multiple columns or different standardized layouts, can the tags be changed to show us what the differences really are between how the child themes operate (list of built in widgets, etc)?

      Just thoughts.

    • Hey Sandy,
      Have you seen – this is a great resource for designers and the not-so-artistic to help in choosing color schemes.

  3. I agree with Ellie, a lot ot the Child Themes look a bit the same and especially the homepages look very basic. First of all I love the Genisis framework. I use it for 2 of my sites. I use the Magazine Classic Theme for another one. I simply love your Themes.

    But what i would love to see is more Child Themes which have a more complex homepage layout like the LifeStyle, Church, Magazine and News Themes, displaying different categories, a tabber section or featured content section etc.. But all in a newly designed format. Something fresh and new. The Solostream Themes are a good example of what I mean.

    I hope you get my drift :-)

    • Thanks Max for your comments – keep in mind that we want to offer a variety of layouts/designs and that folks use WordPress for blogs, news/magazines sites and for CMS/business sites. Ultimately this means the demand is for simple, complex, varied layouts, etc so we try to accommodate everyone.

  4. Glad you asked Brian :), I’d like to see more designs that are 1. different than all your others, another newspaper design would be great to see, maybe a classifieds ad design too. Find some awesome plugins and make a design that features around them (like eshop, wp-classiifeds, shopp, awpcp etc etc). The sky’s the limit.

    • I’d definitely add my support to these same requests; while StudioPress themes are potentially the best out there where standard use of WordPress goes, they really don’t offer much new functionality any more. The ability to easily launch a classifieds site, e-commerce store, scripts download site, etc, with a Genesis-based child theme would be fantastic.

      I would also suggest a more full-featured newspaper/magazine theme – it can be a bit of a bummer checking the SP blog sometimes only to see more of nearly the same as opposed to something that helps to get my creative juices flowing.

      Constructive criticism aside, I like the color scheme and fat menu bars in this latest theme, great work! :)

      • Funny you say that, I have been checking the blog every day to see when a Genesis-framework version of the magazine theme is coming out, I know I need to revamp my sites that are using it, I am wondering if maybe Brian is waiting for WordPress 3.0 to come out?!?!?!

        • Yes, we’re purposely waiting for 3.0 to come out, so that we can implement a few new things into the magazine style theme – primarily Lifestyle will be the first to receive an update.

          • Ha ha, I yeah I figured that – magazine was your flagship in the first place so expectations must be running high – I would do the same thing!

            Looks like the new WP will have some sort of custom content type functionality similar to Drupal, can’t wait to see how that gets integrated!!!!



      • I love all of the themes, but I would also like to see a classified ad theme also. I have a site in progress that I have been hoping for a easily customizable theme to use

    • No worries Pete – Nathan and I talk daily about the functionality of Genesis, and it’s impact on child themes. We’re purposely waiting for WP 3.0 to come out so we can drop Genesis v1.2, which incorporates some of the new bells and whistles. Once those drop, we’ll be updating existing themes (like Lifestyle) to take advantage of some of this type of stuff.

  5. Hi Brian,

    One thing I have noticed with other premium themes is that they come with a ton of short codes… (e.g. buttons, columns, dynamic elements, featured boxes, Google charts, icons, lists, messages, and text features like drop caps, quotes and authors, etc. Here’s an example:

  6. Hi Brian,

    I love your work… forgot to add that in the last comment. In any case, since you’re asking for feedback, is it possible for your designers to start including “themes” for your “themes”. For example:

    Arts & Entertainment – Restaurants, Bars, Movie Theatre
    Autos & Boats – New, Used, Repairs
    Business & Professional – Lawyers, Advertising Agencies, Real Estate
    Community – Churches, Libraries, Government
    Computers & Electronics – CDs & Tapes, Camera Stores, Cellular Phones
    Education & Training – Schools, Colleges, Tutors
    Family Guide – Adoption Agencies, Pets, Day Care
    Health & Medicine – Doctors, Dentists, Health Clubs
    Home Guide – Home Centers, Contractors, Furniture
    Money & Finance – Banks, Accountants, Insurance
    Personal & Beauty – Dating, Hair Salons, Massage
    Shopping Guide – Dept. Stores, Florists, Books
    Sports & Recreation – Sporting Goods, Bicycle Shops, Rec. Centers
    Travel – Travel Agents, Hotels, Taxis

    What are your thoughts?

  7. I don’t know if this topic has been beaten to death here or not, but I am really curious about a genesis marketplace. I believe I’ve heard that this is in the works, but is there any type of timeframe. I for one, would love to submit some works which I believe would be unique to the great products you have already produced.

    If I knew this is coming, I would love to purchase Genesis, and give it a go at creating child templates for it, but I’m hesitant to start if something like this is very far off yet.

  8. I’d have to disagree with the notion that these themes lack creativity… From a web designer’s perspective, the clean / organized look is exactly what business owners / operators are looking for. The genesis framework helps me get them going in little time.

    Just my two cents :)

    I’d love to see more of these clean / organized homepage styles!


  9. Tom McConnon :

    I get excited every time my Google reader shows an unread message from the Theme Updates RSS…awesome stuff every time.

    By way of constructive feedback, I’d also like to see more themes that do a good job of showcasing multiple products/services.

    Keep it coming, I’m a big fan of StudioPress all the great work you guys do.

  10. One thing I would like to see in the Child Themes is wider sidebar options. Everything is only 250 to 270 px wide. 300 px ads have done wonderfully for me. Past StudioPress and Revolution themes had wider sidebars… would like to see that in Genesis.

  11. I find the layouts are all simililar but again the themes are all easy to understand and customize. Remember each designer has a unique style just look at Brians showcase to see what has been done with all the themes.
    WordPress and Brian are both adavancing together. Keep up the great work.

  12. Hey Brian …

    First of all, let me say that I still believe StudioPress is one of the finest theme-builders out there. I’ve been with you for years and years… the support in the forums is outstanding…. the designs are fresh, and now that I’m converting some sites into the Genesis ==> Child format it’s getting even better.

    I understand the requests for more bells and whistles for these themes, and even share some of the same desires.

    My top two requests are:

    1. more choice of sidebars.
    Especially for the more “CMS-types” of sites.
    If we had a choice of 10 or so different sidebars
    for different pages and posts… then the sites we build
    would really rock.
    That’s by biggest wish.

    2. quote boxes that pop a lot more!
    We bloggers quote a lot, right?
    The current themes all have rather bland quote boxes
    as built in styling.

    Still extremely pleased with Studio Press,
    Jim Van Wyck

    • I agree. I would love the ability to assign different sidebars to different pages. For example; my blog page can have the traditional blog sidebar – but the Homepage I would much rather use that premium space for advertising and showcasing my products….After all, we all want to make money from our blog(s). I use mine as a CMS software instead of just a blog.

  13. Very nice,

  14. I concur with Jim Van Wyck on both improvements

    1)more than one sidebar for different occassions (ie. homepage, blog, pages)
    There are some other themes out there that have this and it’s very handy.

    2)Quote boxes that POP more. I have tried to look at ways to make this nicer, it would be great if you guys could program that in already.

    • Just for the sake of saying, we are building (literally today) a plugin that will allow you to create as many sidebars as you want, and will show you how to load them under various conditions.

      • Hi Brain

        FWIW, it would be awesome if there were an option to assign posts instead of categories to the tabber tabs when magazine gets redesigned

        right now you can assign one category per tab and show the most recent article from each

        i’ve altered the code on my older sites to pull in one specific article per tab instead (that way I can show a rotating line-up of featured articles), but as genesis gets more complex these kinds of hacks will be difficult for non-developers to pull off

        my 2 cents – thats my biggest wish!

  15. Keep up the good work guys. Your themes are great and maybe us designers need to be a little more creative with our theme customizations. Hook’em Horns….

  16. That plugin sounds beautiful Brian. Would it possible to create a simular plugin that change the look and use for the navbar and subnavbar too?

    I wish you could create a more professional concrete music-childtheme for musicans and artists, prepered with easy admintools to manage and offering downloadmusic, showing videos, building toplists, concertplans, fanservice, guestbooks etc.

    Best / SWiz

  17. The corners don’t work in opera :(

  18. Great Child theme Brad Potter, It is best to be used by individual who want to make website with spending too much money. Best theme to make website

  19. Very nice theme, it’s very usefull for one of my blogs.

    Thank’s for creating.