Optimal 1.0 Child Theme Now Available

We are happy to announce the release of the Optimal 1.0 child theme. This WordPress theme works on the Genesis Framework and can be purchased here.

Optimal Child Theme

Optimal was developed by Wes Straham of Appfinite, and is categorized as a Community theme. These are not included in the Pro Plus All-Themes package, but we assure you that the design and coding of them are top-notch.

Click here to see how the Optimal theme looks across mobile devices.

Theme Features

The Optimal child theme includes the following features: 10 color styles (black, brown, dark blue, dark gray, default blue, green, orange, purple, red and silver), 6 layout options, custom background, custom boxes, custom buttons, custom menus, featured images, fixed width, mobile responsive, theme options.

Take the Optimal theme for a test drive…


  1. I like this theme a lot. Great job! I’m wondering if this integrates easily with woocommerce, like Agency does.

  2. LOVE this….and its not boxy looking!

  3. Very nice! I can see plenty of uses for this theme in the future.

  4. I like this one. Looks like a business designer’s look to me.

  5. Is the slider that’s being used in this theme the Genesis Responsive Slider?

  6. Beautiful AND responsive! Thanks.

  7. Yet another great looking theme for Genesis. Great job on this, Wes. :-)

  8. Cool, it is using a Genesis responsive slider! How did I miss that you have coded a responsive slider!? Great news.

  9. wow, this theme is amazing. I like the layout of the frontpage. Nicely done appfinite.

  10. Thanks everyone! I truly appreciate it.

  11. One of the important things this theme has compared to other themes previously released by Studiopress is it got nice “shortcode” for buttons 😀

  12. Beautiful layout! If you buy just the theme is there a limit?

  13. I’ve bought this theme – playing with it now. So far I’m loving it:) Thanks a bunch Wes.

  14. I purchased this theme the other day. Very professional looking. I’m in the process of learning how to take full advantage of it. I am also new to the Genesis Framework.

    • Well it’s been a week. I have to say it was easier to learn, make changes and end up with a nicer site than using a regular theme thanks to Genesis and this theme.
      What you see on my site was done in a very short time, maybe 30 minutes and I am very new to all this.

  15. Thanks Wes for designing such an awesome theme… Took a test drive of the theme and found out it had a clean and professional feel that is rare. Hope to purchase soon.

  16. Excited to see all the new responsive themes coming out. Can you tell me which themes will include ARIA landmark roles? I was surprised that none of the new responsive themes include ARIA roles in the code. Did I overlook some themes that have included the roles?

    • Hey Deborah – sorry, we missed approving this comment when it was made. (it was never deleted.)

      The ARIA landmark roles isn’t something we’ve spent time with, but it’s obvious that it’s something we’ll need to consider. At the moment, it isn’t anything which is supported.

  17. Posted a comment two days ago, but it seems it was deleted? Enjoying the new responsive themes. Are there any responsive themes that include ARIA landmark roles? I checked several of the themes, but didn’t find any with ARIA roles. Did I miss them? I was hoping the new themes would include the roles. If not, what is the roadmap for including the roles?

    • Sorry about that Deborah, we had missed approving the comment. I replied.

      • Thanks for the quick reply Brian. What steps need to be taken to get ARIA landmark roles added to the roadmap? I commented about ARIA roles last year in one of the StudioPress forums, glad to know how to add. But seems it would make sense to have them included in Genesis framework.

  18. Love this one although the default colour is not my favourite.
    My favourite is black, which I’ve shown as the header graphic on my review.

    Won’t post a direct link to review, but I published it today.

    It’s easy to write a good review with themes that are this good.

  19. Wow, I love, love love this theme. We focus on business/corporate web design and this theme is perfect: looks like a million bucks. Definitely buying this one. As said by others above, I just love the great responsive designs coming out. This reminds me a bit of a responsive, slicker Metric.

  20. Optimal Theme is one of the best sellers on my website for April – not surprising considering that it looks professional, neat and it’s got kick-ass features. But then again, all Genesis Child Themes from StudioPress are generally great! :)

  21. We used it on our new website http://www.viens-dans-mon-ile.com/ a french festival on Ile d’Yeu

  22. I purchased and downloaded this theme, but there is no support available and no way to login to appfinite’s support forum. I get directed to this page http://www.diigo.com/item/image/1hwcb/pvod

    All links direct me to StudioPress forums, which there is no forum for Optimal. I also visited the Appfinite site and do not see a place to create an account for forum discussion.