Nick thanks for taking the time to answer. I haven't done a huge amount of ecommerce work and woocommerce has been sufficient for my needs, so i don't know what extra goodies come with magento.
Blancastella thanks too for your input...i would be interested to hear why you didn't include woocommerce in your thoughts (for me at the moment, i think it's the best wp-based solution - although with the new pricing structure it gets very expensive if you need to add several extensions)
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