Thanks for the feedback And_Or
Regards the search for "man and a van Reading" the chances are in fact really good. I did a similar project a few months ago and they eventual client went from doing okay to very busy in 3 days - I did a further 3 sites because of it for him.
The price allows for further customising as well as more SEO and marketing as I'll need to build in getting results for their services well. For example, the client may need some work on say "student removals Reading" as a search result so the price also allows for that as well.
The feedback has helped as it has made me think I need to make more of the SEO and marketing on the site as well.