You could of course not do anything as those cookie popups can scare people away!
Now i'm not openly suggesting you deliberately flout the law (only you can make that decision) but you may want to look at a video i posted on the UKWDA forum a few months back.
Code:
http://www.youtube.com/watch?v=V0M8MYiGkQw
If you're pressed for time, start watching at the 3-minute mark and note what he says
Quote:
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It's difficult to imagine that non compliance with the cookies rule is ever going to trigger a situation in which we would be able to issue a monetary penalty
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