Create a clickable Anatomy Map

[forwill]

Hi,

My website is : http://www.sixpackabs.tv/


I would like to create a clickable Anatomy diagram for my website.

Here is a website that is doing what I would like to do: http://scotthermanfitness.com/

I made a screencast here explaining in detail what I would like to do: http://youtu.be/gsjD0YYCHcs


My questions are:

What type of coding was used to create the clickable map? Was it regular html or was it html5?

If it is html5. Can this be done with the genesis and lifestlye theme?

I need to get this outsourced so I need to know exactly what to tell the developer so that I don't lose a bunch of money or get scammed.

Thanks guys