The use of eCommerce & the genesis framework

[GRS]

Hi all

Just needed a bit of advise, I'm helping a friend set up an eCommerce site and as she has limited knowledge of computers so needs something very easy to use on the back end but give a good user experience.

I played around with a few ecommerce plugins for wp and thought they were ideal, now my question would building a child theme for this on the genesis platform be the right way to go or would you suggest not using genesis at all.

I really want to use a child theme as a basis and get a complete new look created as I think it has a good backbone and has built it seo so doesnt need extra plugins for that.

your thoughts would be appreciated.

Thank you.