How Does Studiopress.com Site Create The Page-Title Area?

[noxbane]

If you look at the redesigned Studiopress.com, on each page, it has a larger, all-in-caps title on the left and a green "Learn More About Genesis" button on the right in a div called "page-title". It then has the actual page title below this area. In effect, each page actually has two different titles.

My question is how did they create this page-title area with the dynamic title? I understand how to insert the actual div and static content via hooks, but how do they make the title inside the page-title div dynamic, especially since it exists outside the content area, and therefore outside the Loop?