February 14, 2013 at 8:34 am #20307
Debating whether Diverse Solutions or IDXBroker/Express etc... is better about lead generation is pointless. They are both IDX. That is old technology. RETS is where lead conversion is at... When you click on a property on IDX you are lucky if you are on your domain. Furthermore, if you ARE on your domain you are in an iframe. There is NO seo value to IDX. RETS brings the listings to your site, thus you can rank on google with trulia, zillow, homes, realtor, etc...
I hate when I see agents get taken advantage of companies that sell IDX framed solutions. I am an agent and a developer. If you are an agent or developer and you buy/push that garbage... You are only hurting yourself. I have 100's of feeds in boards in NW Florida. My sites rank on google for the address of the home; which is HUGE.
It's called the long tail in seo. More buyers google the address of a house they passed on their way to work. That or the street name. IDX will never help you rank for these terms.
Go to ERA-LEGACY.com and see it for yourself. Click on search and when you see a property on the screen, look at the URL addresss. It's SEO optimized for google. Look at the <H1> tag in the code. It's SEO optimized... The title? Optimized...February 14, 2013 at 8:46 am #20309
cmueller733, thank you! As far as out of the box IDX plugins and ease of installation go I think you will be fine with what you have as long as you don't need/want advanced functionality. IDX Broker is a fully-featured IDX that offers a plugin to simplify installation of some of its core features. There is a huge difference between the two.
Go to this page where your plugin is branded as "dsIDXexpress Basic IDX Plugin" and compare its functionality to the two more fully-featured offerings from Diverse Solutions.
Esse quam videriFebruary 14, 2013 at 10:08 am #20318
Joseph Lee, ERA-LEGACY.com is a very nice looking site, and you make a good point about <h1> tags, but you are misinforming this forum's visitors when you lump all IDX solutions in one basket. My IDX solution is not framed, it uses urls based on my domain and indexes accordingly, it competes well for visitors googling street addresses and other long tail keywords, it converts visitors into leads, and it provides a tremendous return on investment.
Many interests take advantage of real estate agents, not just template website and IDX providers. It's also WordPress designers that do a poor job of implementing IDX solutions for their clients. They focus instead on stroking their clients' egos with theme customizations. If these resources were applied to proper implementation of a good IDX solution, you would have far more competition for your coveted long tail keywords. You can take that to the bank.
Esse quam videriFebruary 14, 2013 at 10:24 am #20322
I am going to do some research on this IDX Platinum plugin. It looks like they are housing the page on their site, then doing a domain map to make it look as if the information is on your URL; which is okay as far as google is concerned. I am just wondering how they stop duplicate content. They can't 301 your webpage because they use the pages for all their clients.February 14, 2013 at 12:38 pm #20345
I'm in the process of designing a new website for a small local real estate office in my area and one of the things that we are wanting to do is find a good IDX/RETS WordPress plugin (needs to be responsive) that will work with our local MLS. I'm very interested to know what you guys would recommend for this. We were looking at IDXBroker as they are in our area, but after reading the posts above from Joseph Lee and DP, I'm very interested to hear more on RETS, SEO and what you guys would recommend for this. SEO is very important for us and so is ease of use for the client.
I would love to know what the best solutions out there for this are, even if they are not in our area yet we will pursue getting them here if it is to our advantage. Thanks for the help!
TyyFebruary 14, 2013 at 12:49 pm #20349
The best solution available for SEO and listings is SEO RETS. The company that programmed it was an SEO company that focused on real estate long before they ever started working with listings. RETS is vastly superior to IDX. You can read about it from NAR. It's also easy to up sell because agents know RETS exists, they just never had an opportunity to use it. SEO RETS literally brings the listings and creates pages on the wordpress site. It's a plugin. It comes with very developer friendly tools that let you drag drop "featured properties" widgets, the shortcode is remarkable. You can create a page like "water front" then do shortcode to display only water front in that board. It works on neighborhoods, cities, everything... The only draw back is it's not in every single board in the nation; however, you can call them. If you have enough clients in a particular board, depending on board fees, they might be willing to move in to the board.
From a developers stand point. It's the best cause it is unlimited customization. You get a broker on the program then the agents. Each agent wants pages on their page to display certain neighborhoods etc... You as a developer can use seo rets shortcodes etc to add them as a service (landing pages). Agent press works GREAT with SEO RETS. (pensacolarealestatesales.com). Agents can even use RETS in blogs and the rets feed will keep the blog up to date. If they do a blog today on foreclosures on the market, RETS will update the blog... forever to the most recent foreclosure. It won't leave old dead listings on the blog. Furthermore, the service comes with an easy blog in the wordpress blog area that lets agents add properties by mls, area, etc...
Call them, tell them Joseph gave you their number. Seorets.com
I hope you get on with them and have as great of an experience as I have had.February 14, 2013 at 1:27 pm #20361
There is some misleading information in this topic. "RETS is vastly superior to IDX" does not make sense. That's like saying "Wordpress is superior to CSS". Any good IDX provider can, and does, use RETS. RETS is just the standard that a lot of MLS's use to provide their data. If your MLS provides a RETS feed, then IDX Broker, Diverse Solutions, etc will connect to that RETS feed, pull out the listing info, do some formatting, add some functionality, and provide it on your website, using their own IDX solution.
There is no such thing as saying "I'm not going to use IDX, I'm going to use RETS".
I think part of the confusion is that the plugin Joseph is recommending is called "SEO RETS". It is possible the plugin called "SEO RETS" is the best solution (I've never heard of it until now), but RETS itself is a standard that all IDX providers use.
February 14, 2013 at 1:37 pm #20366
I completely agree ED'. I chose to focus my attention on only part of Joseph's post that I found misleading.
Esse quam videriFebruary 14, 2013 at 1:43 pm #20368
DP-Yes, I went with dsIDXexpress Pro WP Plugin, which seemed to be on par with IDX broker for what I need, and the most bang for the buck with limited CSS effort as you point out.
DP/ED For context, I have been working with WP for years for my own sites and am building a new site for my wife-she's the agent. By day I'm an inbound marketer/sales enablement guy. Appreciate your trained eyes on the real estate specifics.February 14, 2013 at 1:50 pm #20370
IDX Broker Platinum uses subdomains and them maps them to your domain. That is a bad process. It's going to cause duplicate content on google. Since the data originates on their site, you will be the one with duplicates. Since there are multiple agents on their service in each board they arn't going to rel="canonical" your site cause there will be multiple agents in the same board. IDX Broker can't rel all of them.
I don't know what DiverseSolutions is offering, but if you are going between the two for wordpress plugins IDXBroker will have issues on it's hands in the long run.February 14, 2013 at 1:52 pm #20372
DP, you can check duplicate content at copyscape.com. I didn't go far to find that you are already duplicating several sources. I didn't log in to see how many.February 14, 2013 at 2:11 pm #20378
Joseph, that is not true ( I'm not intending to sound rude). There is no duplicate content.
With IDX Broker, your subdomain uses a CNAME to point to the IDX servers. So your domain might be http://www.josephlee.com (this is where wordpress lives) and your idx pages, landing pages, property details, etc, are all on property.josephlee.com.
Look at the site http://www.waterpointerealty.com/. (this is not my client, I'm not trying to promote myself, I saw it on an IDX Broker webinar this morning).
http://www.waterpointerealty.com/ - wordpress
http://idx.waterpointerealty.com - where all the idx pages live
Now go to Google and type this:
You will see 80,000 indexed results from both the WordPress pages and the IDX pages.
There are no duplicate issues.
The solution you are promoting may be better, I have no idea, but IDX Broker certainly is not a problem. There are many, many people running successful websites using it.
February 14, 2013 at 2:17 pm #20380
The pages are indexed there too. That is called duplicate content. Is every page in the subdomain canonical redirected to the parent domain? I don't think they are.
I am not promoting a product. I was comparing seo rets to idx broker. You started to try and point out off point items. I am looking at duplicate content warning in MOZ on that site.February 14, 2013 at 2:19 pm #20381
Ed, that is a nice site. Everytime I see uber menu I miss it. Since I started using genesis I have not used it.February 14, 2013 at 2:26 pm #20384
Joseph, you misunderstand.
Site:waterpointerealty.com includes pages from BOTH the primary domain and the idx subdomain NOT duplicates of the same page (some with and without a subdomain). Scroll through the results and look at the URLs.
Redirection is irrelevant in this case because there is no attempt to combine the subdomain and primary domain. The WordPress pages are on one subdomain (www) and IDX pages are on the other (idx). The same property page does NOT exist at both http://www.waterpointerealty.com and idx.waterpointerealty.com. It only exists on idx.waterpointerealty.com.
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