Why Outstanding WordPress Performance is Critical to Your Success (And Worth Every Penny)
It seems logical — you’ll start your new site on cheap $5/month hosting until things get rolling. You can always upgrade to quality WordPress hosting once you start seeing success, right?
But here’s the problem. That low-cost hosting will likely keep you from succeeding in the first place, and that’s a big problem.
The reality is, those cheap WordPress hosting offers mean your site is jammed on a server with hundreds — even thousands — of other sites. The hosting company is betting you won’t ever ever get substantial traffic, and you’ll simply keep paying the fee in obscurity.
If you do manage to get traffic, your site crashes or slows to a crawl. And just wait until you exceed those restrictive plan limits and you’re hit with hundreds of dollars in extra charges for bandwidth, storage, CPUs, or RAM.
A StudioPress Site may cost a bit more than the cheapo options, but you’re investing in your site to perform while you focus on other important things. And you’ll never be hit with those nasty up-charges, so you’re actually paying less to succeed.
With a StudioPress Site, you get dazzling speed thanks to our server infrastructure that’s optimized specifically for peak WordPress performance. The proof is in a 2017 independent test from Webmatros, in which StudioPress Sites beat all major WordPress hosting options on page load speeds.
Keep in mind, however, that even with solid WordPress hosting, you can negatively impact the performance of your site thanks to other factors. And that’s why StudioPress has you covered in all areas of website performance, not just at the hosting level.
For example, poorly coded themes can slow your site to a crawl, and make it impossible for Google to properly “see” your content. The result is frustrated visitors and lower (or non-existent) search rankings.
On this, the Genesis Framework has you covered. Our crystal-clear code has been audited by some of the smartest usability experts and SEOs in the industry.
Also don’t forget that the dominance of mobile devices presents another huge performance issue. If your site doesn’t display perfectly on a smartphone or tablet, the visitor quickly hits the back button. Meanwhile, Google penalizes you in the search rankings for the very same reason.
So naturally, each and every StudioPress Sites design is mobile responsive. Plus, they’re conversion-optimized so your site performs in service to your business objectives.
And finally, poorly-crafted plugins (sometimes maliciously) can critically damage the performance and security of your site. With StudioPress, you know we’ve properly vetted all of the included one-click install plugins that you can choose from.