There’s one critical thing you need to understand about your client or customer: She has a lot of options.
There’s a whole worldwide web out there, with businesses waiting to serve her needs. So what’s going to get her to choose your company, out of all those possibilities?
If you ever look at marketing advice, you’ll immediately come across the need for what’s called a “USP” — a unique selling proposition. You can also just call it your “winning difference.”
Your USP is that reason why the customer wants do business with you … instead of all of those other options.
A lot of businesses, when they want to unlock their USP, lock themselves and their team in a room for a week with charts, reports, whiteboards, and salty snacks while they figure it out.
You could do that, too. Or you could try a few five-minute exercises. Totally your choice.
Here in this ebook, Sonia Simone shares some quick ways to uncover (or create) a USP that lets you stand out among all of those cookie-cutter blogs and businesses out there.
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