There are only three ways for someone to end up on your content:
- They land on it directly … by typing in your URL or via a bookmark, an email, or a link.
- They click on it from a search engine results page … your site surfaced as a relevant answer to a query they typed.
- They find it via social media … because they follow your account, because someone else shared your content with their followers, or because you targeted them with a paid social ad.
That’s it. Just three ways.
So you better make the most of each one.
Direct traffic takes a while to build. You have to develop authority and trust, neither of which really has a shortcut. Content marketing with a focus on the long game is the shortcut.
Search engine traffic can also take a while to build, especially if you’re hoping to surface for popular, competitive keyword phrases. You have to be patient and focus on fundamentals over snake oil tricks.
Social traffic, on the other hand, offers more of an opportunity for an immediate splash of awareness … especially if you’re willing to pay for targeted exposure.
And you should be.
But that’s not the only way you should be thinking about social when it comes to growing your website.
In this ebook, Jerod Morris will show you how to use social media to help build the asset you own.
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