Portfolio

Mississippi Runs Deep - Tourism Digital/Traditional/Video

Mississippi runs deep. So do our results. Godwin’s 2018 Mississippi tourism campaign generated 90,395 visitors, 93,765 rooms booked and more than $54 million in visitor spending—all in just six months. This represents a 21:1 ratio of visitor spending to marketing investment. On top of that, the campaign was responsible for an estimated 700 sustained jobs.

MedjetAssist - Digital/Web campaigns

MedjetAssist is a membership program, targeting affluent travelers, that arranges air medical transport to the member’s hospital of choice within their home country. The member pays an annual fee. Medjet has worked with Godwin Digital since 2008 to acquire new members and renewals.

Hancock Whitney - Finance/Merger - Digital and Traditional

Hancock Bank is a part of the Hancock Holding Company (NASDAQ: HBHC). Hancock has $23 billion in assets and does business in Louisiana, Mississippi, Alabama, Florida and Texas.

Post Hancock-Whitney Bank merger the company needed to develop and execute an internal communications program that united all associates of the two banks into one common culture with one common internal brand. The assignment was complex since the Holding Company has two external-facing bank brands. The plan would communicate, inspire and energize bank associates by respecting history and heritage, but replacing old loyalties with shared optimism and pride in the new culture. The new program would also introduce this culture to new hires and communicate it during the “On boarding process.”