Portfolio

Department of Education - Rapid Research

The NSW Department of Education and Community (DEC) had conducted a significant body of research to understand and redefine its digital landscape, with the aim of understanding user requirements to create a joined-up digital experience.
Sitback was engaged by DEC to explore concepts for disseminating secure and non-secure digital content to its School audiences (e.g. executives, teachers, administrators, and other non-teaching staffs).
Working alongside the DEC’s project team, we were responsible for validating and extending the previous research, as well as translating the identified requirements into actionable agenda items.
The project resulted in the provision of five personas and user journey representing the core user archetypes. An interactive prototype illustrating the interaction design of the site for two screen sizes (desktop & mobile) was developed.

Anglicare - Service Design

Anglicare is a not-for-profit organisation providing community welfare services ranging from adoption, foster and aged care, to food and financial assistance.
We were previously engaged by Anglicare to design an interim solution in response to their merger with Anglicare Retirement Villages, and a MVP website to gradually optimise their web presence over time.
In this phase, we took a deep dive into their Community Services offering and created personas and service blueprints to better assist Anglicare in shaping their strategy.
Anglicare approached us to design several online functionalities, with the intention to streamline their web presence and promote self-service. However, as Sitback and Anglicare worked together, it became apparent that there was a need to look broader than the digital experience. As such, we proposed to first conduct a Service Design phase to understand the target audiences’ journeys and pain points when accessing food and financial services, as well how the proposed functionalities might fit into their journeys.
This phase of research informed the Anglicare strategy, created a shared vision among the stakeholders from various business units and enabled the identification and prioritisation of online and offline improvements to enhance the experience of interacting with Food and Financial services, while simultaneously streamlining the provision of those services.

Your Money - Agile Wordpress Development

The Your Money team needed an engaging, user-centred website, ready for the launch of their new TV channel in just eight weeks. Integration with multiple third-party vendors for video, advertising, and podcasts added to the complexity of the project.
Never ones to dodge a challenge, we relished the opportunity to utilise a modified Agile methodology and work with the Your Money team to deliver an engaging, user-centred website for launch. The fully responsive website driven by WordPress, a powerful Content Management System (CMS), provides a broad selection of entertaining content from premium live stream, catch-up and short-form videos, to bespoke financial and business commentary available via articles and podcasts.