Portfolio

Convoy of Hope

Convoy of Hope, a humanitarian organization with a global impact, contracted The Kestrel Co. and a creative agency partner to redesign their website, emphasizing brand elevation, flexible authoring, and user experience for mobile and desktop. The challenge was to effectively communicate their efforts and positive changes without losing audience engagement. The new site features a dynamic authoring system in WordPress with Kadence + Gutenberg, broad color palettes, and robust movement. The goals were to increase donor investments, volunteer engagement, and provide a scalable system for their active marketing team. The result is a digital experience that embodies Convoy of Hope’s values and enhances user and donor interactions.

Cole Schotz

Cole Schotz, an Am Law 200 law firm, contracted with The Kestrel Co. and a creative agency partner to develop a modern, bespoke visual identity and website. The goal was to reflect the firm's "Lawyering is Our Art" ethos through bold typography, expressive brushstrokes, and sophisticated black-and-white photography. The redesign aimed to distinguish Cole Schotz in a competitive market, enhancing user engagement and client-centric communication. The project included consolidating blogs into a single repository and producing an artful homepage video. The new site effectively showcases the firm's practice areas, industry expertise, and legal talent.