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WordPress Tips

How to Make Money With WordPress (and Genesis)

Brian Gardner on June 30, 2011

As WordPress continues to grow and extend it’s user base, many folks are actively looking to exit their day jobs and figure out how to make money with WordPress. Mashable recently published a great article called 7 Ways to Build a Business Around WordPress, and we’d like to take this a step further.

We’d like to show you not only how to make money with WordPress, but also how to make money with the Genesis Framework. What do you say, are you interested?

Become a Developer and Build Client Sites

It’s no secret that a lot of folks are running on Genesis – in fact, our latest statistics show that well over a quarter million sites have the framework as the foundation of their web presence.

The interest folks have with running their site on Genesis is huge – and the opportunity for you to make money with WordPress by developing and building custom sites for clients is the same. In fact, StudioPress will promote you – as we do with many Genesis Developers.

Develop and Sell Genesis Child Themes

When we launched the Genesis Framework, we knew that there would be a lot interest in working with it. Genesis carries the GNU General Public License v2.0, which means that you have been given the opportunity to extend it by way of child themes.

There are a lot of talented designers and developers who are building and selling child themes. Places such as Themedy and Theme Forest are developing some pretty amazing Genesis child themes.

Identify and Own a Niche with Genesis

Working in the “general” WordPress space can sometimes be very difficult because of competition. A way around that is to identify a niche that WordPress and Genesis can cater to, and go after it.

A great example of this is our friends over at Agent Evolution who dominate in the custom real estate website market. They use a combination of AgentPress and IDX integration to own that space.

Another example is the political arena, where our friends Wes and Lauren at Win With WordPress exclusively build their themes and custom sites with Genesis.

Become an Affiliate and Market Genesis

Affiliate programs have been around for years now, and StudioPress offers 35% commission for all sales generated by affiliate leads. Whether you do child theme reviews or simply place advertising on your site like Chris Brogan and Darren Rowse do, you have the chance to make a lot of money.

Want to be like our top affiliates who earn $xx,xxx? Join our affiliate program now…

Develop and Sell Add-Ons for Genesis

Long time StudioPress friends Ron and Andrea Rennick saw an opportunity at hand when they were contacted by many people regarding the integration of BuddyPress and Genesis. Not too much time passed before they realized the chance to make money was there.

Ron developed the Genesis Connect plugin, which allows users to build a social network for your company, school, sports team or niche community all based on the power and flexibility of the Genesis Framework and WordPress.

Create a Membership Site for Genesis Training

We offer an extensive site for Genesis Development, which includes an array of resources from general tutorials to teaching the basics of building child themes.

While there is an incredible amount of documentation there, there’s also a void for niche specific and detailed information that some users are looking for. This is a great opportunity to carve out your own place in the market, and do something like our friend Kim is doing with her Diving Into Genesis series.

Making Money With WordPress AND Genesis

In the same way Matt Mullenweg encourages people to build business and make money with WordPress, we do the same with Genesis. We love the ecosystem that has been created out of the development of the Genesis Framework, and actively promote (through the StudioPress blog as well as Twitter) people who do great things with it.

There’s plenty of opportunity as we’ve pointed out to establish a viable business by combining the power of WordPress and extensibility of Genesis. We will continue to find ways to expose the talented designers and developers in our community.

And that’s a promise.

About Brian Gardner

Designer. Founder of StudioPress. Creator of Frost.
Connect with him on LinkedIn or follow him on Twitter.

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